Email Marketing - Create a newsletter by offering a PDF for an email address, then send regular emails offering valuable advice or an offer once a week.

Direct PR Requests - Instead of using PR services, try running a paid advertising campaign targeting journalists to make them aware of your business. Send them to a landing page and make sure you supply them with everything they would need to create an article on your brand; Links, Bio, Media Pack (Photos of you, brand logos and videos/images) and your product or service unique selling points.

Referrals - Reward customers for bringing their friends and family to your business. 92% of customers will take the word of their friends and family over any other form of recommendation.