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eCommerce: Why do my Ads not work?
10 problems eCommerce brands run into when using Google ads
High competition: eCommerce brands may find it difficult to stand out in a crowded online marketplace, especially if they are in a highly competitive industry.
Limited budget: eCommerce brands may have a limited budget for advertising, which can make it difficult to compete with larger brands that have more resources.
Poorly targeted ads: If an eCommerce brand's ads are not targeted to the right audience, they may not be effective in driving sales.
Low quality score: If an eCommerce brand's website or ads do not meet Google's quality standards, they may have a low quality score, which can result in higher ad costs and lower ad placements.
Lack of conversion tracking: Without proper conversion tracking in place, it can be difficult for an eCommerce brand to measure the effectiveness of their ads and optimise their campaigns.
High cost-per-click (CPC): If an eCommerce brand's ads have a high CPC, it can eat into their budget and make it difficult to turn a profit.
Lack of ad testing: Without testing different ad creatives, it can be difficult for an E-commerce brand to determine what works and what doesn't.
Poor ad copy: If an eCommerce brand's ad copy is not compelling or relevant, it may not be effective in driving clicks or conversions.
Lack of mobile optimisation: With the increasing use of mobile devices to access the web, it's important for eCommerce websites to be mobile-friendly. If an eCommerce brand's website is not optimised for mobile, it may be difficult for visitors to use, leading to a lack of conversions.
Lack of retargeting: Without retargeting, it can be difficult for an eCommerce brand to re-engage with visitors who have left their website without converting.
Use targeted keywords: To stand out in a crowded marketplace, an eCommerce brand should use targeted keywords in their ads to attract the right audience.
Use negative keywords: To help control ad spend and improve the relevance of their ads, an eCommerce brand should use negative keywords to exclude irrelevant search terms.
Optimize landing pages: To improve the quality score and conversion rate of their ads, an eCommerce brand should optimise their landing pages to ensure they are relevant and meet Google's quality standards.
Use conversion tracking: To measure the effectiveness of their ads and optimise their campaigns, an eCommerce brand should use conversion tracking to track sales and other desired actions.
Use ad extensions: To improve the visibility and effectiveness of their ads, an eCommerce brand should use ad extensions such as callouts, sitelinks, and structured snippets.
Use ad scheduling: To control ad spend and reach the right audience at the right time, an eCommerce brand should use ad scheduling to specify when their ads should be shown.
Test different ad creatives: To determine what works and what doesn't, an eCommerce brand should test different ad creatives such as headlines, descriptions, and images.
Use compelling ad copy: To improve the effectiveness of their ads, an eCommerce brand should use compelling ad copy that clearly communicates the benefits of their products or services.
Optimise for mobile: To improve the conversion rate, an eCommerce brand's website should be optimised for mobile devices.
Use retargeting: To re-engage with visitors who have left their website without converting, an eCommerce brand should use retargeting to show ads to those visitors on other websites.
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